Examples of landing pages that convert and why they work

A landing page converts when a visitor understands in five seconds what you offer, who it’s for, and what to do next, and when the page removes the doubt that stops them before the button. The best ones have a single action, a clear proof, and a headline that repeats what the person searched for or saw in the ad.

Below are four public examples from well‑known brands, what each does well, and what you could copy if you sell services. None are from my own clients.

What is a landing page and how does it differ from a website?

A landing page is built for a single action: schedule, get a quote, sign up, or buy. A regular website has a menu, many sections, and several exit points. The landing page removes everything that distracts from that action.

That’s why a landing page is usually tied to a campaign or a specific search. If someone searches “CRM implementation” and lands on your home page, they have to look again inside your site. If they land on a CRM implementation landing page, they are already where they want to be.

What conversion rate is good for a landing page?

Unbounce analyzed more than 41,000 landing pages, 464 million visitors, and 57 million conversions in its 2024 report, which was still published on October 17 2026. The median across all industries was 6.6 %: half of the pages convert less than that.

Use it as a reference, not as a goal. What matters is your rate by traffic source. A landing page that gets visits from Google search usually converts more than the same page with cold traffic from Meta, because the searcher already has the need.

4 examples of landing pages that convert

1. Airbnb: the host page

On airbnb.mx/host/homes, the first thing you see is a peso amount of what you could earn with your listing and a slider to change the number of nights. The button says “Start”. Below are co‑hosts, host protection, and FAQs.

Why it works: the promise is a number that changes when you move it. The calculator turns the abstract idea of renting your home into money. The sections below answer the main fear: what happens if your home gets damaged.

What to copy: a calculator at the top. If you sell services, it could be a savings calculator, a cost‑per‑lead calculator, or a simple quote tool.

2. HubSpot: the free CRM

The free CRM page on hubspot.es opens with a headline that says what it is and who it’s for: free CRM software for startups and small businesses. Next to the button, “Use the free CRM”, it clarifies that you don’t need a credit card and that the free version doesn’t expire. Below are client logos and the number of companies that use it. For your information: I am a HubSpot partner.

Why it works: the objection that stops the click—whether you’ll be charged later—is answered next to the button, not on a FAQ page that nobody opens.

What to copy: write the answer to the top doubt right under your button. “No cost and no commitment” says nothing; “30‑minute video call and I’ll send the proposal in 48 hours” does.

3. Wise: price before sign‑up

On wise.com/mx, the headline promises to send money cheaper, and on the same screen there is a calculator showing the exchange rate and fees before asking for any data. It also compares with the alternative: it says that, unlike many banks, it doesn’t inflate the exchange rate.

Why it works: it shows the total cost before sign‑up and compares it with what the visitor is using today.

What to copy: if price is a advantage, show it. If you can’t give a fixed price, give a range or a “starting at” and explain what drives it.

4. Mercado Pago: the comparison that helps you choose

The Point terminal page places the models side by side, each with its price, and shows the transaction fee. The button doesn’t say “Buy”; it says “Choose terminal”.

Why it works: the visitor already decided they want a terminal; the doubt is which one. The comparison resolves that decision on one screen.

What to copy: if you have packages or service tiers, place them in three columns with what each includes and who it’s for.

Example	What it does at the top	What doubt it resolves	What you can copy if you sell services
Airbnb, hosts	Calculates what you could earn	Is it worth it?	Savings calculator or quote tool
HubSpot, free CRM	States what it is, who it’s for, and that no card is needed	Will I be charged?	Answer the objection next to the button
Wise	Shows exchange rate and fees before sign‑up	How much does it really cost?	Visible price or range, compared with alternative
Mercado Pago, Point	Compares models with price and fee	Which one is best for me?	Packages in columns, with a button per package

What do converting landing pages have in common?

One single action. None of the four asks you to choose among five different buttons.

A headline that says what it is. No vague phrases like “integrated solutions”. The visitor should be able to repeat in one sentence what you offer.

Matches the ad. Google Ads measures landing‑page experience as part of quality score: how relevant and useful the page is for the person who clicked your ad. If the ad says “SEO audit” and the landing talks about “digital marketing”, you lose on both fronts.

Proof near the button. A number, logos, or named testimonials. Concrete evidence convinces more than any adjective.

A form that asks only what’s needed. Name, contact, and one or two questions that tell you who to call first.

Loads quickly on mobile. In the campaigns I run, most visits come from a phone.

Does the same landing page work for Google Ads and Meta Ads?

Almost never. In Google, the person already searched for what you sell: the landing page should confirm they are in the right place and move them quickly to the action. In Meta, the person wasn’t searching: they need more context, more proof, and a smaller step, like downloading a guide or viewing a case study.

	Landing for Google Ads	Landing for Meta Ads
Who arrives	Someone who is already searching	Someone who wasn’t searching
Headline	Repeats the search query	Names the problem
Length	Short	Longer, with more proof
Action	Schedule, quote or call	A small step: guide, case or diagnosis
What to measure	Conversion by keyword	Conversion and lead quality by ad

If you still haven’t decided where to advertise, check Google Ads or Meta Ads: which is best for what you sell.

Mistakes I see in almost every landing page I review

• The full site menu with many exit links.
• A button that just says “Submit”.
• A form with ten fields to request a quote.
• Testimonials without a name or company.
• A carousel at the top that nobody waits to see.
• All campaigns pointing to the same page.
• A form that sends to an email no one checks.

The last one is the most costly. A landing that converts well but delivers a lead nobody answers within two days wastes ad spend.

How to know if your landing page converts

In GA4, divide conversions by the visits to that page, broken down by traffic source. Check three things each month:

Conversion rate by source. If Google converts and Meta doesn’t, the problem may be the Meta landing page, not the campaign.

Lead quality. How many contacts turned into appointments or opportunities in your CRM.

Time to first contact. How long your team took to respond.

Before changing the page, gather enough visits for the number to mean something. With 50 visits, one extra or missing contact moves the rate by two points.

What I would do with your landing page

1. Write in one sentence what you promise the visitor from each ad.
2. Keep a single action and place the answer to the main doubt next to the button.
3. Connect the form to the CRM, with an instant alert to the salesperson.
4. Measure 30 days by source before redesigning.

If you want to know how much it costs to build one, check how much a website costs in Mexico. If you sell property, here I explain what a real‑estate development landing page should include. And if your ads get clicks but your page doesn’t convert, I’ll review it with you and the campaign: schedule 30 minutes.